No, QR Codes Aren’t Dead. They’re Just Used Badly
A new article by B.L. Ochman from Ad Age DIGITAL suggests that we shouldn’t write off QR codes as a failure. Instead, agencies should examine how QR codes have been used poorly and learn from other agencies’ mistakes.
The article also presents some brief QR case studies, including:
• A lucrative partnership between Starbucks and Lady Gaga.
• How Croatia’s post office put QR codes to good use
• Why QR Codes implemented in TV advertising are not converting