Wanted: Retailers Making Emotional Connections to Consumers
What really motivates consumers to spend more? A new study by Motista found that the deeper a consumer’s emotional connection to a retail outlet, the more likely they are to shop there. In fact, the study found that, “Consumers who feel emotional connections to their retailers are four times more likely to shop those retailers first when relevant needs arise, as compared to consumers who are simply familiar and satisfied with their retailers.”
This research provides a great jumping-off point for retailers and agencies looking to build deeper relationships with their consumer base.