Today’s Smart Choice: Don’t Own. Share
Number eight on Time Magazine’s “10 Ideas That Will Change the World” is a new phenomenon known as “collaborative consumerism.” Part logical extension of the Napsterization of society and part stemming from a deep-seeded need for community, the millennial generation has grown to learn how to share. What started with Napster and the Mp3 has grown to Netflix, Zipcars and social communities built around couch surfing.