The Shift Toward Paid Content Online
For 17 years the Web has been driven by advertising and content has been free. But recently, in light of The New York Times going behind a pay wall and the growing popularity of the “app” model on mobile phones, iPads and even televisions, new revenue streams seem to be re-opening. How will the advertising world react to these changes and which major sites will re-evaluate their free status? Cory Teffeletti of Media Post investigates…