The Dirty Little Secrets of Search
Recently, the folks at Google caught wind of far reaching “link schemes” perpetrated by retailer J.C. Penny and punished them severely. These schemes, deemed “black hat” SEO by Google, had positioned J.C. Penny atop natural search results in major retail search terms from “dresses” to “Samsonite luggage.”
In this article, The New York Times enlists SEO expert Doug Pierce of Blue Fountain Media to uncover the story behind J.C. Penny’s fall from Google grace and talks with a link-selling specialist whose full-time job is to undermine the search giant through “black hat” tactics.