Mobile Shopping Growing Dramatically
According to a survey conducted by ForeSee Results, the US edition of the Report on Mobile Shopping, in 2010 33% of people had accessed a retailer’s website with a mobile phone versus 24% in 2009. The survey also revealed that in 2010 11% of web shoppers reported having made a purchase from their phone during the holiday season, compared to only 2% at the same time in 2009.
Retailers who haven’t embraced the mobile market should take heed, lest they leave money on the table for their early-adapting competitors…