Get Ready for a Renaissance in Advertising
In today’s digital world, consumers can compare prices in brick-and-mortar establishments from the palm of their hand and download coupons on-the-spot. Manufacturers and retailers that don’t have the low-price advantage now need a new compelling value driver to appeal to consumers.
This new reality has convinced Ad Age: DIGITAL’s Gian Fulgoni that we may now be on the verge of a renaissance in advertising, where compelling multimedia creative emerges as the antidote to low prices.