Email is Everywhere (Even, Ugh The Bathroom)
Given the steady rise in email opens on mobile devices, isn’t it about time that marketers re-think their approach to email marketing in general? In fact, an AOL survey showed that 59% of people use their time in the bathroom to check emails. A recent study performed by the Energy project found that, on average, people are only away from email less than two waking hours a day.
How can we adjust our email strategies so they take into consideration the shifting dynamics in people’s access to email and how they experience it on a daily a basis? George Bilbrey at the Email Insider takes a closer look.