“Steve and I learned what it took to create successful advertising the hard way in the cutthroat business of 100%-commission media sales. It wasn’t just about getting our clients on the air, it was about writing commercials that made our client’s phones and cash registers ring. If we didn’t learn how to quickly create ads and marketing strategies that worked, our client wouldn’t stay on the air and we would fail. As the years went by, we developed a reputation for keeping spots airing and client revenues climbing.” –Rich Kagan
After building a dedicated (and very satisfied) client base, Steve Dubane and Rich Kagan exited their media careers and began to help clients with their advertising and marketing needs full time. In 2003, Wingman Advertising was born.
In Wingman, Steve and Rich created a full-service advertising agency that combined their years of industry experience with a wide range of unique compensation models focused on driving results. Wingman’s development of a strong tracking and analytics platform allowed them to adopt a revolutionary pay-for-performance model where ROI is the bottom line for every campaign.
Today, the seeds of Steve and Rich’s partnership have grown into a thriving agency with over 30 full-time employees. The business has expanded to full TV, radio, out of home, print and interactive capabilities providing clients with a broad range of resources to drive retail results.
In 2012, Wingman was named by Forbes as one of the Top 100 Global Agencies That Know Social Media and Google.