Consolidated Resorts

www.consolidatedresorts.com

Overview:

Consolidated Resorts is a timeshare sales company that owns and operates numerous resorts in Las Vegas, Nevada and Hawaii.

Objective:

Consolidated Resorts was looking to expand beyond its kiosk marketing model for driving inquiries and turned to Wingman for help.

Solution:

Wingman broke radio’s 60-second-maximum convention by creating two-minute, celebrity-driven radio spots. The commercials were attention-grabbing interviews between radio hosts and celebrities such as comedienne Roseanne Arnold and Tanya Roberts from “That ‘70s Show.”

Results:

Following the first flight of new, Wingman-produced commercials, Consolidated Resort’s call volume quadrupled. Consolidated Resorts increased their monthly radio spend from six thousand to 1.5 million. Six years and many creative executions later, the company’s sales figures have increased exponentially.