Wingtrack™ – Track Broadcast and Interactive Response Down to the Call

Wingtrack is a proprietary data management system that optimizes your campaigns by tracking radio, TV station, and interactive performance down to the hour based on cleared media. In real-time, you’ll have immediate access to how many calls you’ve received from each cleared spot and discover an incredible amount of detail about behavior for both small-market and nationwide media campaigns. Wingtrack lowers your cost-per-call acquisition and ups your conversion rate on the interactive side by indentifying which keywords and search terms are generating both online and offline conversions. Wingtrack is presented in an easy-to-navigate, data-integrated online dashboard that generates cost-per-call data in real-time and allows for easy access to broadcast verification and tracking for calls, buy and response and interactive.

Affordable Call Center Optimization

Wingtrack takes tracking a step further by integrating call centers with media buyers to maximize ROI. Wingtrack gives businesses that manage their own calls the broad capabilities of the big call centers at a fraction of the price.

Your Wingtrack Dashboard Includes:

Call Tracking

Manage calls, review robust lead demographics and generate rapid recall 800 numbers that your target audience won’t easily forget. Wingtrack also retains digital recordings of all calls to vastly improve sales strategies and customer service.

Buy and Response Overview

Analyze your response station-by-station, hour-by-hour. See your hot spots around the country with interactive maps displaying response by region. In addition, you can track response by city, county and DMA and review daily spot analysis, scheduling and ratings reports.

Interactive Campaign Analysis

Wingtrack boosts your interactive capabilities by tracking phone calls down to the exact paid-search keyword and/or organic search engine query term. It also allows you to measure the performance of SEM, SEO, pay-per-click ads, affiliate network placement and social network marketing.

Broadcast Verification

Your Wingtrack dashboard can verify exactly when, where and if your TV, cable or radio spots aired. Utilizing video encoded invisible light, Wingtrack can monitor any broadcast material to confirm the proper execution of your media campaign.