“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” – John Wanamaker
To maximize advertising resources, it is essential to identify which marketing channels are the most productive. Without clear and precise tracking you may be killing the media that needs expanding or doubling down on losing propositions.
At Wingman, we run the ads that work.
The Principals at Wingman Advertising have driven more than two billion dollars in sales through their advertising strategies. Their campaigns are the result of over 40 years of combined experience in direct response and retail advertising with a foundation in tracking and analytics. Today, these campaigns are optimized through Wingtrack™, Wingman’s proprietary analytics platform.
Wingtrack allows our clients to evaluate marketing performance both online and in-store. The platform gathers data from all touch points, including POS, retail sales and call centers. Wingtrack converges the data points into one comprehensive report within an intuitively designed dashboard.
Wingtrack is an essential marketing tool, allowing retail and direct-response advertisers to track where new customers are acquired and to identify market trends. The dashboard provides for an informed budget strategy that promotes the highest converting ads, reduces acquisition costs and produces high-revenue yields.
Wingtrack™ Dashboard Capabilities:
And.…Wingman has a stake in the results.
At Wingman, we work on a pay-for-performance model. If we don’t provide results, we don’t get paid. Wingtrack allows us to optimize our campaigns so we can put both our money and our reputation on the line with utmost confidence.